BUSINESS
Multiple ear piercing: the beauty trend for 2025 & how to offer in the salon
Piercing equipment and training provider, Studex, shares information about three multi piercing techniques… “With multiple ear piercings becoming one of the biggest beauty trends of 2025, Studex is offering guidance on new piercing techniques, exclusive to Studex Piercing Partners,” says a spokesperson for the brand. “Not only are multi piercings…
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Artificial nails: 7 steps to reduce the risk of allergy
Caroline Rainsford, director of science at the Cosmetics, Toiletry & Perfumery Association (CTPA), shares practical ways to reduce allergy in the nail space… Acrylate monomers, which are the starting materials in liquid & powder (L&P) and UV/LED gel nail systems, can sometimes cause allergic reactions if they touch the skin.…
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How to build your social media: 5 simple steps from a beauty business expert
Scratch Stars Social Media Star of the Year finalist for 2024 and 2025 & online columnist, Hannah Beth Clayton, shares her social media tips… Growing your social media doesn’t need to be hard, confusing or a full-time job. I talk to so many beauty pros who feel overwhelmed by the…
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Read the latest issue
Educator and award-winning nail technician, Katie Barnes, reveals why its important to know when your nail files need replacing… Something that is often overlooked (but is one of the most important tools in a tech’s kit), is the nail file. Without files, we cannot prep the natural nail or get…
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Top tip or not to tip? Your clients may be asking that question, but do you know the HM Revenue and Customs’ stance on that little something extra? A recent survey from www.onbuy.com revealed Britian’s most tipped profession, as well as consumer’s tipping habits. After asking over 2,000 participants, it…
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Thinking of making the big move to a new salon location? Consider these pointers when selecting a new location… When choosing a location, consider at the level of passing trade; will you be able to entice this footfall through the salon door? Is this going to affect the success of…
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Multi-award winner and Scratch Stars finalist, Metta Francis of Nails by Mets, shares her top for techs consider the mobile manicuring route. Pick a business name You can choose to trade under a business name e.g. Nails by Mets or your own name e.g. Metta Francis Nails. Before deciding on…
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Hone your Artistic Colour Gloss technique as Scratch probes Carrie-Leigh Allen, educator for Louella Belle, about the ideal application technique for Artistic Colour Gloss… “For the perfect application of Artistic Colour Gloss, ensure cuticle work is performed thoroughly, leaving no non-living tissue on the nail plate. Remove surface shine and file the…
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Naomi Mogg, educator for ASP, reveals why upselling treatments is one of the easiest ways to increase revenue and grow retail sales… Many therapists miss valuable opportunities to upsell because they feel that they are not ‘a salesperson’. However, you don’t need to be a salesperson to upsell – you just…
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