THE LATEST NEWS & FEATURES

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Maintain hygiene levels with Essenzza hand sanitiser

By Chloe Randall | 10 March 2021

Essenzza has revealed its Anti- Bacterial Hand Sanitiser Gel, ideal for maintaining hygiene in the salon. The gel kills 99.9% of bacteria and allows you to moisturise without needing water.…

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Unilever

Unilever to remove the word ‘normal’ from beauty & personal care products

By Chloe Randall | 9 March 2021

Global beauty conglomerate, Unilever are removing the word ‘normal’ from advertising and packaging from their beauty and personal care brands. This move comes after new research conducted by Unilever demonstrated…

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#NowTrending: Gold leaf nails by Lindsey Cunningham

By Callie Iley | 9 March 2021

Scratch chats to Lindsey Cunningham of Lindsey’s Beauty Lounge about her journey into the nail industry and how she created this gorgeous gold leaf nail design… After working in an…

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Nail beauty business loyalty scheme

Why you should have a client loyalty scheme

By Kat Hill | 9 March 2021

Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes?…

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NAF Stuff My Stuff cuticle oil

Want your business name featured on cuticle oil pens? MY! Stuff can help

By Helena Biggs | 8 March 2021

MY! Stuff, by NAF! Stuff has launched – giving nail technicians and beauty professionals the chance to add their business name or logo to ready-to-retail cuticle oils. Creating a simple…

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Behind The Brand: Meet the founder of NaileDecal

By Chloe Randall | 6 March 2021

After training with OPI, running her own salon for 6 years and being an OPI Educator, Loretta Walker decided to create her own product range in December 2020 called NaileDecal.…

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NAIL TECH TALK: Skye Groves of Hallowed Be Thy Nails

By Callie Iley | 6 March 2021

Scratch chats to Skye Groves of Hallowed Be Thy Nails about her industry admirations and searching for nail art inspiration. What is it about nails that has you hooked? The…

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Maddie Regan

9 top tips for nailing Instagram

By Guest Writer | 5 March 2021

Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our…

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30 days of nails with sam banner

30 days-30 nails: expert art education thru’ April

By Alex Fox | 5 March 2021

It’s back, after the success and amazing results from the students of the first 30 nails challenge back in November, Sam Biddle called more of her nails friends and invited…

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Scratch Snap nail art competition

Scratch Snap is a monthly, online nail art challenge to create a salon-style design in line with a theme. Simply snap…

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New Year’s Eve

For nail techs, the final day of the year is usually covered in glitter. Sparkle and silver styles are among…

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