TECHS & SALONS
Beyond The Brush: The nail tech community built on relationships, support & honesty
Gel nail educator & artist, Gemma Siverns, speaks to Scratch about her online community, Beyond The Brush (BTB) – a supportive, educational space she created for nail professionals. With over 25 years of experience in the industry, Gemma is a natural mentor. She began her journey in 2000, earning her…
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Suffolk nail artist: ‘My salon isn’t just about treatments – it’s a whole experience’
Allie Eve, owner of The Nail Matrix, opens the doors of her bohemian sanctuary salon, unveiling a space to ‘spark creativity and escapism’. “The Nail Matrix is all about stepping out of the chaos and into a space where time slows down and the world melts away,” explains Allie. “From…
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Nail tech’s maternal mental health struggles: ‘Talking & finding support saved my life’
New Mexico tech, Amberley Robinson, aka The Nail Tattooist, opens up about her maternal mental health experiences… When my first child was six months old, I juggled roles as a full-time beauty student and breastfeeding mum. Leaving my son with a caregiver each day made me feel heartbroken and guilty,…
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Read the latest issue
Scratch chats to Grace Andrew of Nails By Gracie about the support she’s found within the nail industry and inclusivity… “My signature style is generally more spooky and witchy vibes. I just like to try to do stuff a bit different to what people are used to seeing. I’m obsessed…
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Emily Yafai opened her salon in 2021, after taking a break from her career to focus on her family. “It felt like the perfect time to find my feet again doing what I love. I found my base, and didn’t want to miss this opportunity to grow. I have wanted…
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Scratch chats to Chantelle Louise Baldwin of Chantelle Louise Beauty about her love for nails and where she sees her future in the industry… “I have launched knowledge and skill building courses aimed at those that have qualified, but have lost their confidence, or just want to keep up to…
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After working alone renting rooms in salons since 2010, Louise Bradshaw decided to take the leap and open her own salon in September 2020. “I was offered a deal for the salon that I couldn’t refuse, so I jumped at the chance. It was a horrible, damp, dark and dusty…
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Scratch chats to Charisse Cassie of Chariasnails about balancing her life as a mother and nail tech, and how social media opened her eyes to the vastness of the industry… My signature style of nails are sculpted, hand-painted nails. I sculpt on each and everyone of my clients, as it’s…
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Alice Morrey took the plunge to set up her own home-based salon in 2021, opening when lockdown eased. “I’ve been doing nails since 2011, mainly on myself, family and friends. Everyone who knows me has been pushing me to set up my own salon for ages, and I finally decided…
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