Nail polish & CBD products amongst most searched for pandemic items
By Helena Biggs | 05 August 2021 | Movers & Shakers, News
Nail polish and deodorant were the most searched-for beauty items on the internet between April and June 2021, according to research by online retail platform, RangeMe.
The company analysed data from more than 12,000 retail buyers and 200,000 suppliers on its platform, and found that buyers are seeking diversity in their purchases – placing a premium on products from suppliers with diverse business backgrounds.
The report also showed that CBD products were popular searches for buyers with small to medium businesses.
“It’s no surprise that something as impactful as the pandemic is affecting product purchasing,” says Nicky Jackson, CEO of RangeMe. “What is perhaps more exciting to see is the continued interest in and increased search for diverse and minority certified businesses.
“We seem to be at a real tipping point for supplier diversity to be a staple in our industry.”
What’s more, health and beauty care buyers have been searching for certified LGBTQ (NGLCC) brands and Certified Ethnic Minority Owned (NMSDC) brands.