The Gel Bottle Inc launches 10 90s-inspired gel polish colours
By Kat Hill | 15 April 2021 | News, Products & Treatments
Rewind and be inspired by an iconic era as The Gel Bottle Inc has launched 90s Baby collection for spring/summer 21.
Featuring 10 new punchy gel polish hues, each shade name is a reference to a top trend of the time or a popular 90s culture moments.
To mark the launch, TGB team have released a tongue-in-cheek, 90s-style sitcom that features the feel-good 10 new SS21 shades within the collection.
“Reviving the iconic era that brought us girl power and Gameboys, 90s Baby is a feel-good collection of 10 new shades that will spice up your life this season,” states the brand.
“From Hubba Bubba to POSH, its kaleidoscope of colours celebrates a time when our only worry was our Tamagotchi. And, while our MSN Messenger passwords may be long forgotten, these love-forever colours are as timeless as can be.”
Scroll down for the shade names!
Can you guess all the references?
Shades in the collection (in order of nail pop colours above) include:
- Central Perk – pastel emerald green
- Double Denim – creamy baby blue
- Hubba Bubba – a bright pastel-neon coral
- Carrie’s Cosmo – a mid-tone pink with a dash of cool undertones
- It’s Britney Bit*h – bright, opaque hot pink with a shimmer finish
- Destiny – blue-violet
- Clueless – opaque banana yellow
- Bae Watch – juicy, watermelon-bright red-pink
- POSH – pink with mauve undertones
- Rave On – electric orange with a bold, opaque finish
To celebrate the launch, for a limited time only, purchase the full collection to receive the new foilX Foil Gel and a foil sample pack.
The collection has been brought to life via The Gel Bottle Inc Instagram profile, through a series of fun, colourful, feel-good and informative images and video content.
Daisy Kalnina
“As a brand, our customers are at the heart of everything we do. We will always continue to innovate, evolve and push the industry to raise the bar and with the launch campaign created for our latest ‘90s Baby collection, we see this as a defining point for the industry moving forward in bringing a consumer marketing angle to the world of professional beauty,” says Daisy Kalnina, founder & CEO.
The brand has created a 12 minute feature video to launch the collection which stars Daisy Kalnina and some of the TGB team.
The video was produced and directed by the brands UK marketing director, Natasha Harden, and interior design & stylist, Frank Newbold, as creative director.
Click here to watch the launch video!
The Gel Bottle Inc gel polish system is highly pigmented for easy coverage and boasts up to 4-weeks of wear time. The soak-off formula in non-shrink and non-yellow and is both LED and UV curable.
The shades are available individual or as a full collection at www.thegelbottle.com
