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6 top tips for creating the perfect nail service treatment menu

By Scratch Staff | 27 August 2024

Creating a treatment menu for nail services is not an easy task. With so much to offer, nail appointments have become more bespoke and personal than ever, making it hard to put all services on one menu. However, making your booking process as easy as possible to navigate is the…

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Happy Paul Kickstarter Wellbeing

Can you help Happy Paul? Wellness brand seeks support in return for rewards

By Helena Biggs | 8 August 2024

Skincare and bodycare brand, Happy Paul, has launched a Kickstarter campaign to fund the launch of two mood-lifting fragrance blends, aimed at making people smile. The brand was founded by beauty comms director, Paul Gerrard, in September 2021, to support mental health through self-care and a smile. Gerrard, a lifelong…

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Pre Parsons Green

Nail, beauty & aesthetics salon, Pre-, welcomes all into second London location

By Rebecca Hitchon | 23 July 2024

Multi-service salon brand, Pre-, has expanded into a second premises in Parsons Green, South West London. Scratch paid a visit to the brand’s flagship salon in Islington last year, to meet founder, Mimi Gaston-Kennedy, a beauty PR specialist who created Pre- around the ‘idea that beauty treatments help [clients] to…

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Eve Taylor Dame

Skincare mogul, Eve Taylor, awarded Damehood for contributions to business

By Helena Biggs | 20 June 2024

Eve Taylor, founder of Eve Taylor London, has been appointed a Dame Commander of the Order of the British Empire (DBE) in the King’s Birthday Honours List. This accolade recognises her contributions to business in the aromatherapy and skincare industry. She founded Eve Taylor London in 1968, combining aromatherapy principles…

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Happy Clients Pedicure Nail Salon

Beauty pros: Here’s how to communicate well with your clients & retain them

By Michelle Brookes | 25 May 2024

Mastering the art of effective communication with your clients is essential for retaining their loyalty. You can build strong relationships with clients by actively listening to their needs, feedback, addressing any concerns promptly and providing an exceptional customer service. This ensures that they feel valued and understood.  Within my salon,…

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Nail Technician At Desk

I’m a fully booked nail tech. What do I do next?

By Jo Tompkins | 23 May 2024

One of the most baffling things I see happening in the nail and beauty industry is independent pros boasting of fully booked diaries – but then closing them to new clients out of fear.  This fear is of overwhelm, losing it all and of what others might think of them,…

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Recruitment challenges ‘a concern’ for beauty industry, says NHBF

By Helena Biggs | 14 May 2024

The National Hair & Beauty Federation (NHBF) has released key findings from its quarterly State of the Industry survey, highlighting ongoing challenges for the sector – despite signs of a gradual recovery. Finding reveal that 73% of the 493 survey respondents across the UK are finding it harder to find…

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Nail Tech Talk: Bethany Mann of Beth’s Beauty

By Callie Iley | 17 April 2024

Hand-painted nail artist, Bethany Mann of Beth’s Beauty, Cambridge, shares her love for creating detailed designs and reveals where she finds inspiration for her bright and bold artistry… Having had a passion for nails from a young age, Bethany loved art and studied the subject in school, which inspired her…

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Salon in the Spotlight: Eleven Kings, Royston

By Callie Iley | 11 April 2024

Explore Eleven Kings salon as Jess Dickerson discusses its pink and green colour scheme and reveals her future plans in the beauty industry… Despite not enjoying doing her own nails, Jess loved the idea of styling others’ nails. In October 2021, she enrolled in training with Next Step Beauty via…

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British Beauty Council launches membership programme to increase opportunities for beauty workers

By Rebecca Hitchon | 6 April 2024

The British Beauty Council (BBCo) has introduced a membership programme to ‘increase educational, networking and lobbying opportunities for people working in various corners of the beauty industry’. British Beauty Council membership enables beauty industry professionals to access events, exclusive data, breaking news reports and business guidance, as well as play…

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Lian Davey The Studio Salon In The Spotlight

Salon in the Spotlight: The Studio, Doncaster

By Callie Iley | 4 April 2024

Creating a tranquil salon space in The Studio, Doncaster, for her clients to unwind, find out about Lian Davey’s neutral décor choices and the vibes she hopes to create… Having worked in the law sector since her teens, Lian entered the beauty industry after the birth of her son, enrolling…

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Nails Brows Mayfair Salon Feature

Mayfair celebrity beauty hotspot marks 10-year milestone

By Callie Iley | 24 March 2024

Luxury boutique salon, Nails & Brows Mayfair, is marking a decade of beauty services since its opening in March 2014. The team at Nails & Brows Mayfair consists of 22 beauty experts, who deliver a range of services to clients including celebrities and royals, serving up manicures, pedicures, lash extensions…

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Celebrate global heritage with Cultural Style Week’s London Expo

By Callie Iley | 23 March 2024

Taking place in North London on 18 May, Cultural Style Week has announced its flagship Expo event in collaboration with Cultural Fashion & Arts. Cultural Style Week is a movement seeking to encourage individuals to embrace and wear their heritage with pride, with the initiative beginning in London 2022 and…

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Lincoln beauty pro turns her hand to business coaching to support nail techs & therapists

By Callie Iley | 22 March 2024

Rebecca Atkin, a beauty business owner with over 8 years’ experience, has established a coaching programme to support self-employed beauty business owners. Helping others to reach their goals by drawing on her industry knowledge and experiences, Rebecca Atkin’s courses via The Positive Beauty Business Coach cover a range of topics,…

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Nail Tech Talk: Leanne Briggs of Empowering Beauty 

By Callie Iley | 20 March 2024

Rebranding her business to Empowering Beauty, Leanne Briggs reveals the meaning behind her name choice and shares the story behind her luxury mobile nail and beauty business… Growing up, Leanne’s mother was a hairdresser, giving her exposure to the beauty industry from a young age. Attending college at the age of…

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