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Say ‘I do’ to jelly finishes & subtle shimmers with The Manicure Company’s Save The Date collection

By Callie Iley | 28 March 2024

The Manicure Company has unveiled its Save The Date collection, featuring six staple shades to suit bridal clients. Carefully curated with bridal clients in mind, the collection is made up of six whimsical gel polish shades covering the pink, nude and white essentials. The formula in each 8ml bottle offers…

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The 10 nail trends you need to note for AW23

By Callie Iley | 29 September 2023

Capture the essence of the coming seasons with Scratch’s roundup of nail art trends & shades to note… Whether clients prefer a laid-back nail look or want to be bold with colour, nail art and design, the latter part of the year serves up a multitude of trends to suit.…

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Nail Tech Talk: Cherie Whitlock of Ma Cherie

By Callie Iley | 17 June 2023

With dreams of one day owning her own luxury nail salon, Cherie Whitlock of Ma Cherie shares her next steps in her career & reveals what she loves most about being a nail tech… Cherie’s creative streak instantly attracted her to the industry, led by a lifetime of talent and…

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Nail Tech Talk: Elle Fishburn of Base Coat Studio

By Callie Iley | 13 May 2023

Base Coat Studio’s Instagram feed oozes clean girl aesthetic, with Elle Fishburn proudly displaying her minimalist nail styles and classic French designs. Elle thrives alongside the socialisation that working as a nail tech affords her. “I love getting to see so many people a day, and it’s even better when…

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The 10 Valentine’s Day nail designs you need to try in 2023

By Callie Iley | 2 February 2023

Valentine’s Day offers endless nail style opportunities, and 2023’s trends are more versatile than ever. Expect to see toned-down, low-key looks in neutral hues trending alongside bright, bubblegum pink tips and eye-catching 3D designs. What’s more, nails are proving to be the ultimate Valentine’s Day accessory, with research by Beauty…

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How to perfect the French pedicure

By Katie Barnes | 20 April 2022

If you thought the French manicure was a thing of the past, think again. Colourful twists on the traditional style are ever-popular, and the look continues to be a go-to for bridal and versatile, year-round styles. How big should be French edge be? A French tip should mimic the natural…

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NAIL TECH TALK: Kelsey March of KelseyMarchNails

By Callie Iley | 29 January 2022

Scratch chats to Kelsey March of KelseyMarchNails about finding inspiration for nail designs and the progress she has made since starting in the industry… It’s the endless possibilities and creativity that has me hooked on nails, I love that there’s always something new to do. I would say my signature…

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How to create an ombré nail style

By Katie Barnes | 7 September 2021

The ombré look is a popular nail style choice, particularly when created using with pink and white shades to replace a traditional French finish. Perfecting it can be a bit challenging however, especially when you’re under the watchful eyes of your clients and time restraints of the appointment. There are…

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#NowTrending: Neon butterflies by Charlotte Edwards

By Callie Iley | 8 June 2021

Scratch chats to Charlotte Edwards of Charls Nails and Beauty about her future goals and how she created this neon butterfly nail design… I did my acrylic course at Northwest Training College with Diane Senogles. I started with only a handful of clients, and then thought something was missing, so…

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Want to be a better nail stylist? Cultivate your clever with a 5-day bootcamp or 10-week intensive nail masterclass

By Alex Fox | 21 May 2021

Nail champion, expert, educator & mentor – Ela Loszczyk has crafted a series of classes, workshops & bootcamps all focused on the nail professional for a career enhancement injection. People say that one small thing or decision can change your whole life in an instant. Well it’s true. Here’s my…

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