#TRENDINGTUESDAY Jodie May Evans, Nail Envy

By Sophie Nutt | 12 November 2019

We want to see the designs trending at your nail desk! Jodie May Evans, of Nail Envy, reveals winter glitters have been popular with her clients recently. “Since the release of the Mythical Glitters from The Nail Team, I have had so many clients choose them. In this design I…

WHAT I’M WEARING: Kelly Wells, Beauticle Nails

By Sophie Nutt | 10 November 2019

We want to see what you’re wearing on your nails! Kelly Wells, of Beauticle Nails, incorporates the bubble trend in her latest set! “To create my latest set of nails I decided I wanted to use some of the new products I had recently purchased from Magpie Beauty. I decided…

Top tips for seasonal retailing

By Scratch Staff | 9 November 2019

CND™ and Sweet Squared EA, Elissa Newton-Smalls, reveals her top tips for seasonal retailing… What should be considered before investing in retail lines? The very first thing to consider is your target market. Who is your clientele? Look at the average age and which age group tend to spend on…

How to create the perfect L&P apex

By Sophie Nutt | 7 November 2019

As such a long-standing industry system, liquid & powder acrylic (L&P) continues to develop and present new design opportunities; affording the creation of a multitude of shapes and styles. However, while L&P services boast a lengthy array of benefits, the system is also sensitive to many external conditions and demands…

Salon in the Spotlight: Moody Hair LTD, South Shields

By Kat Hill | 6 November 2019

Blending nail treatments with hair service, Nathan Moody’s career took a turn when he chose to train in nail services. “I have had Moody Hair LTD for roughly for now years now, trading as a hairdresser in Lancashire,” Nathan explains. “When I trained last year in nails, I decided it…

Phorest Salon Software hosts sustainability & wellness event

By Sophie Nutt | 5 November 2019

On Sunday 3 November, Phorest Salon Software hosted Conscious Hair & Beauty; an event designed to look at the importance of sustainability and wellness within the industry. Held at the OXO2 in London, the event was aimed at getting salon owners from both the hair and beauty industry in the…

#TRENDINGTUESDAY Bec Dawber, Bec Dawber Nail Artist

By Sophie Nutt | 5 November 2019

We want to see the designs trending at your nail desk! Bec Dawber, of Bec Dawber Nail Artist, reveals bright and colourful, unconventional Halloween nail looks have been popular with her clients in light of the occasion last week. “This is hands down my favourite Halloween set of 2019 –…

WHAT I’M WEARING: Debbie Marangos, Lioness Paws

By Sophie Nutt | 3 November 2019

We want to see what you’re wearing on your nails! Debbie Marangos, of Lioness Paws, wears a stunning golden stiletto nail. “I sculpted this set using Team Gorgeous Acrylic System and used various glitters and flakes that I encapsulated. For extra sparkle I finished the set with bling and caviar…

How to market professional make-up services

By Sophie Nutt | 31 October 2019

Happy Halloween! With the spooky holiday comes parties and a whole lot fancy dress. One of the most popular ways of finishing a spooky Halloween look is with the perfect face of make-up to match. With the majority of people not having the skill to create effective Halloween make-up that…

Salon in the Spotlight: Tress & Bloom, Neath Abbey, Wales

By Kat Hill | 30 October 2019

The team at Tress & Bloom pride themselves on combining ‘good vibes and amazing treatments’, reveals owner Sandy Clavey. “We opened the salon earlier in the year,” Sandy explains. “We are a dream team, working in a beautiful environment. The salon is unique because of the team. They are all awesome,…

Keep your business cyber safe

By Kat Hill | 29 October 2019

Cyber crime scams are growing as fraudsters target people through emails, online banking systems, text messages and online transactions – including businesses. According to a National Cyber Security Centrereport released earlier this year, criminals are launching more online attacks against British businesses than ever before, with fraudsters targeting people through…

Brushing up hard gel nail skills with Cuccio

By Kat Hill | 29 October 2019

Yesterday I hopped on a train to Nottingham to attend a seminar focusing on Cuccio’s extensive range of hard gel products. Held at The Nottingham Belfry Hotel, around 25 nail pros were in attendance with members of Cuccio’s UK education team on hand to answer any questions. The workshop was…

L&P: What is it?

By Katie Barnes | 29 October 2019

A question I hear at least once a day from techs, is ‘What is L&P’ or ‘What is liquid & powder’? It is alarming to be made aware of how many techs don’t understand what liquid & powder is. Understanding the terminology and chemistry behind the products we are working…

#TRENDINGTUEDAY Tricia Rennie, Nail Artist & Educator

By Sophie Nutt | 29 October 2019

We want to see the designs trending at your nail desk! Tricia Rennie, Nail Artist & Educator, reveals Halloween designs with a vibrant twist have been popular with her clients recently. “Halloween is upon us and so orange, purple and black hues have been very popular. “To create this nail…

An education in Lipnv™ at Olympia Beauty

By Scratch Staff | 28 October 2019

The team at The Creative Beauty Group reveals more about a training event for Lipnv™ No Needle Filler at autumn’s greatest beauty show… This year at Olympia Beauty, education was at the forefront of the show. Lipnv™ was honoured to play a part of it by hosting an exclusive No…