Brands
New nail business Dakota dreams big by signing over 20 brand ambassadors
Dakota Nail Products & Education has extended it’s product repertoire with additional nail art products and accessories. The most exciting additions is four-piece Macaroon acrylic coloured paint collection in Blueberry, Strawberry, Mint and Lavender. These colours merge with a series of new nail decals for summer nail art designs. Owner Ellyse Ball cites, “During the…
Read MoreHealth issues lead to nail educator building her own nail brand with 22 gel polish shades for starters
After working for 10 years as a nail educator, Hayley Winder of Cheadle, Stockport decided it was time to create a nail brand tailored to her needs and those of her students. “Working in the trusted position of nail educator, made me feel I needed to provide products that I knew the origin of and…
Read MoreBehind-the-scenes of a mental health awareness photo shoot
Nail tech and educator, Lisa Graves, shares the story behind a mental health awareness photo shoot… “The last year was a difficult one for everyone across the globe and, subsequently, awareness of mental health issues was heightened. Whenever I saw advertising or social media posts based around mental health, images used were always very sad.…
Read MoreBehind the Brand: Meet the founder of The Nail Pen
Cuccio Educator, Becca Downham decided to launch her own range of cuticle oil pens when the first lockdown hit in 2020 and she found herself frustrated at not being able to work. “I wanted to try and grow my business even though I wasn’t able to physically do nails. That’s when I had the idea…
Read MoreBehind the Brand: Meet the founder of Glitzy Tips
Joanne Jones worked within the nail industry for 19 years as a salon owner and an educator before founding her own nail product range ‘Glitzy Tips’ in 2020. After previously working as a marketing professional before entering the nail industry, Joanne found herself fascinated by the way nail brands such as OPI, CND and Jessica…
Read MoreBehind The Brand: Meet the tech behind the LP Nails tool range
Scratch chats to Lucy Pastorelli, founder of LP Nails, about how she came to create her own brand of nail products… Following 11 years as a nail technician, salon owner and teacher of up to 50 students a week, Lucy Pastorelli has founded LP Nails – armed with passion and the needs of her students in…
Read MoreBehind the Brand: Meet Zee Broomhall, founder of Eco Salon Supplies
After running her own home salon for 5 years, Zee Broomhall decided to create her own product range after trying to find more sustainable options for her own business. “When aiming to be more sustainable in my own salon I came across many barriers. I couldn’t get all the alternatives I wanted from one supplier…
Read More3 new Showbiz polishes celebrate 60s starlets with 20% of profit given to charity
The 28-strong philanthropic polish line by Lady Showbiz has added three timeless classic new shades to its palette – inspired by three exceptional Hollywood actresses. Inspired by 60’s starlets, Sofia Loren, Audrey Hepburn and Grace Kelly, these beautiful new editions to the range are the ultimate chic manicure hues. These gel-effect polishes also offer more…
Read MoreIndustry flame: talking to Pattie Yankee after 32 years in nails. Brands, peers, nails & the years
Pattie Yankee AGE: 59 years Location: New York City Years in Nails: 32 years – joined in 1988 Trained with: Nail Tek, CND, EzFlow, Dashing Diva Why did you move into nail grooming? I had taught dancing for 15 years and in the middle of my dance career, a nail salon opened up next…
Read MoreBehind The Brand: Check out the Zephyros nail dust collector
Scratch chats to Charles Kim, company CEO of SM about the Zephyros Nail Dust collector and the benefits it can bring to your nail space.. Korean-based company, SM was established in 2011 as a professional developer and manufacturer, specialising in beauty-related articles. After witnessing the expansion of the nail market, the company decided to develop…
Read MoreHow are Navy Professional nail tools made?
With an ethos of hygiene, quality and precision at its core, Navy Professional has grown to become a tool brand in serious demand. Founded in Yorkshire with the aim to create a new British Standard in tools for the beauty industry, Rebecca Crawforth worked with a UK-based, family-run manufacturing company to grow the range of nail, lash and…
Read MoreBehind The Brand: Meet the founder of Niba Nailcare
In late 2019, Ashleigh Reid gained several allergies to nail products, which fuelled her drive for safe products in the nail industry. She always knew she wanted to create her own brand, but it wasn’t until she gained her allergies that she realised how many unregulated products were being made and sold in the industry.…
Read Moreimix: Your questions answered!
The innovative imix device for effortlessly mixing nail lacquers and gel polishes launched on 1 March to widespread acclaim across the nail sector. The handy hands-free mixing device alleviates the stress on the wrists through regular shaking and supports perfect colour application. It uses magnetic mixing technology to improve the consistency of polish – while…
Read MoreBehind the Brand: Meet the duo behind Get Buffed Pro
Founded in 2019 by nail pro duo Sarah Elmaz and Cathy Burge, Get Buffed Pro was born after they had both been working in the industry for more than 15 years. As nail professionals themselves and using tools every day, they saw a gap in the market for nail art brushes. The range offers specialised…
Read MoreBehind The Brand: Meet the founder of NaileDecal
After training with OPI, running her own salon for 6 years and being an OPI Educator, Loretta Walker decided to create her own product range in December 2020 called NaileDecal. NaileDecal offers waterslide nail art decals. There are various designs available with new designs being produced each month and collections are launched for occasions such…
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