Social media engagement: Why it matters & how to increase it
Alicia Humphreys is owner of Pink Fox Salon Socials, which works with UK hair and beauty salon owners to grow their social media presences and help them attract new clients. The company offers bespoke services in social media management, strategy and training. Here, Alicia shares social media engagement advice… Social…
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5 ways nail salon owners can support employee wellbeing
Scratch explores ways that salon owners can look after their employees’ physical and mental wellbeing… 1. Eat well & stay hydrated It can be difficult to know how you can ensure your employees are eating well and staying hydrated without coming across as patronising. However there are a few ways…
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4 ways to be more gender inclusive in your nail & beauty business
Salon owner, industry advisor & founder of Be Trans Aware inclusivity awareness education, Sam Marshall, serves up advice to ensure your business is inviting to all… 1. Get educated Anyone that wants to use our services should be able to, regardless of their gender identity. Unless you know about being…
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5 Halloween-ready salons to give you inspiration
Halloween is almost here and the holiday offers the perfect opportunity to have a bit of fun in the nail space. If you are a bit last-minute in getting your salon Halloween-ready, here are some nail and beauty salons that have gone all out this year to get you in…
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3 ways to support beauty clients with breast cancer
The Jennifer Young Training School, which specialises in oncology therapies, skincare and well-being for cancer patients, shares how you can support nail and beauty clients with breast cancer… October is Breast Cancer Awareness Month – a time traditionally swathed in pink and dedicated to awareness of breast cancer symptoms. With…
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Salon in the Spotlight: Omega Nails, Pontypool
Wanting to create a space for herself and her clients to unapologetically be themselves, Tan Adams drew inspiration from tattoo shops for her salon’s alternative styling. “I want my space to feel like a haven for people who struggle to fit into mainstream spaces. Growing up, I was convinced that…
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Keen to boost your profits? Salon expert shares pricing calculator & course for beauty pros
Are you struggling to calculate your outgoings and wondering why your sums are leaving you short each month? Try the handy pricing calculator and course from Maddi Cook, a salon business expert & owner of Boss Your Salon. Maddi, a finalist in the 2023 Scratch Stars Awards for Services to…
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Salon in the Spotlight: A Dash Of Beauty, Balcombe
Gaining her NVQ level 2 and 3 in beauty therapy in 2013 at Nescot College in Epsom, Surrey, Lisa Wathen went on to work in a range of spas, training with Elemis and ESPA Skincare, before continuing her education with HD Brows, The GelBottle Inc, and a local independent trainer close…
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Nail Tech Talk: Meet Sarah Rushworth of The Nail Shed, Scratch Stars Home Nail Salon of the Year 2023
Valuing offering clients a personalised, focused service due to her struggles with anxiety since the birth of her son, Sarah Rushworth of The Nail Shed, Bolton, details her nail journey & how it felt to win Home Nail Salon of the Year in the Scratch Stars Awards 2023… Working two…
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Salon in the Spotlight: Lucy’s Glamourvan, Deal
Getting into the industry seeking flexible working hours around childcare in 2002, Lucy Fulbrook tackles new terrain with her mobile salon, the Glamourvan… With a budget of £1000 to renovate a poor condition caravan she purchased for £150, Lucy and her builder husband set to work on converting it into…
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