Salon in the Spotlight: Nails Edinburgh, Edinburgh
Former street artist, Miska, channelled her creativity into a home-based nail studio, from which she offers manicures and gel enhancements. “Street art made me who I am,” she shares. “Cutting stencils requires a lot of precision, and this skill led me to be good at nails.” Miska immersed in the…
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Salon in the Spotlight: Candy Claws, Birmingham
Millie Mills modelled Candy Claws salon’s decor around her personality and style, creating a salon space with inclusivity, artistry and creativity at its core. “I wanted my clients to know who I am when they walk through the door. Candy Claws is a safe space which is fun and playful,…
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3 tips for recruiting Gen Z nail & beauty employees
Avril Kealy, digital marketing expert at Phorest salon software, shares advice on recruiting Generation Z into your salon… Salon recruitment is a hot topic right now, and for good reason. In Dennis Van Lierop’s 2023 Phorest Salon Owners Summit workshop, the recruitment coach revealed that 70% of Gen Z professionals were considering…
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How a booking system can benefit a nail tech’s work-life balance
Natural nail specialist & educator, Hannah Beth Clayton, shares how booking software has supported the day-to-day running of her business… Throwback to around four years ago, and I spent most evenings with a pen and paper, messaging clients back and forth to find an appointment for them. My husband would…
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UK & Ireland nail industry awards opens for entry
Embrace the opportunity to join an elite group of salons and industry professionals and enter the Scratch Stars Awards, which recognises excellence in the UK&I nail sector. Dubbed ‘the Oscars of the nail industry’, the Scratch Stars Awards has returned for a 12th year, recognising excellence, passion and skill in…
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Revealed: the top 7 trending Valentine’s Day nail designs
Searches for Valentine’s Day themed nail designs are up 9,500% on Google, as many look to express passion and romance through their fingertips. Nick Drewe, trend expert at Wethrift, comments: “Year on year we are seeing a growing demand for manicure trends, as many look for creative ways to add…
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THE SCRATCH STARS PARTY 2024
Get set for a night of fun, entertainment and dancing at the nail industry event of the year! Hosted at the stunning Underglobe, London, the infamous Scratch Stars Party will reveal and reward the winners in the 12th Scratch Stars Awards. Each ticket includes a 1 hour Prosecco reception, 2 hours of complimentary…
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Dream Nails CEO on the salon brand’s AI customer service chatbot
Scratch chats to Thanh Vu, CEO of Essex and East London salon franchise, Dream Nails, about its artificial intelligence (AI) nail expert… Tell us about the role of the AI assistant. Dream Nails‘ AI assistant is available 24/7 via a web and WhatsApp interface, and can answer questions about treatments, pricing…
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How to effectively market beauty treatments in the run-up to Valentine’s Day
Love it or loathe it, Valentine’s Day is an opportunity to upsell beauty services with nail art and encourage clients to try something new. What’s more, you can gain profit from enticing couples into the salon and promoting retail items as gifts. “The lead up to Valentine’s Day usually sees…
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5 ways to attract clients to your nail salon business
Esteemed beauty business consultant & trainer, Nergish Wadia-Austin, shares five top tips to entice nail clients to your salon… 1. New season, new nail promotion Offer a special seasonal package that includes unique nail designs or exclusive colours. Highlight this promotion through targeted social media campaigns, and work with your…
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