Report reveals the most popular nail colours of 2023
Artificial intelligence (AI) and augmented reality (AR) beauty and fashion tech solutions provider, Perfect Corp. has unveiled its Global Beauty Trends Report, revealing nail colour trends of 2023. The company analysed data sourced from its YouCam Nails app between October 2022 and March 2023. The app utilises AR to allow…
Metallic pigments market to reach $3.4B by 2033
The metallic pigments market is predicted to reach $3.4 billion by 2033, alongside rising demand in a range of industries. Driven by demand from industries such as cosmetics, printing, coatings, and building materials, a report by FactsMR has found that the metallics pigment market is predicted to hit $2.3 billion…
Revealed: Key nail trends for 2023
The nail industry is known to change and evolve all the time. However, particularly since the pandemic, trends and looks have changed as lockdowns meant people were left with little choice but to not have treatments while salons were shut and press-on nails were a must. As we head in…
Revealed: 2022’s most searched-for nail trends
Revealed: 2022’s most searched-for nail trends Google has released its Year in Search report for 2022, detailing which terms were most searched for in the US on the search engine. The report focuses on growth, rather than overall search volume, basing its findings on searches that saw a spike in…
Nail talk: Skincare YouTuber, James Welsh, shares his love for nail art
Skincare YouTuber and reviewer, James Welsh, has often been seen on social media sporting nail designs, revealing his love for nail art and showcasing his gel polish collection on his YouTube channel. Sitting down with Scratch to share his passion for nails, James explains where his love for nails began…
Nails top holiday beauty searches in UK
With summer holiday season well underway, beauty hub and wellness destination, Clarins Beauty Daily, has analysed Google data to discover the top 10 holiday beauty searches in the UK. The data reveals that Brits are most interested in their nails when going on holiday, with queries linked to ‘holiday nails’…
Top TikTok nail trends for summer 2022
After analysing the top 20 videos tagged with #SummerNails2022 on TikTok, cosmetic surgery experts Tajmeeli have unveiled the top nail art trends for summer 2022. TikTok has quickly become a go-to platform for beauty trends, with the #SummerNails2022 hashtag amassing 4.3 million views across its content. The analysis shows that…
Pinterest predicts 2022’s hottest nail trend & it’s an ode to nature
Pinterest has unveiled its beauty trend forecast for 2022, Pinterest Predicts, revealing that landscape-style nail designs, or what the company called ‘Nailscapes’, will take prominence. This is based on global Pinterest data, sourced between October 2019 and September 2021, that shows trending search terms related to nails, particularly among millenials.…
‘Nail art’ tops Halloween beauty & wellness searches
Data from beauty trend forecaster, Spate, has revealed that ‘nail art’ tops the most searched-for terms for Halloween beauty and wellness searches 2021. The top four beauty trends searched with the term ‘Halloween’, when ranked by percent growth, are: ‘Fake Halloween nails’ (+62.2%) ‘Halloween pedicure’ (+46.0%) ‘Halloween Press-on Nails’ (+43.9%)…
6 nail trends that never go out of style
Every year – and, let’s face it, every month – we’ll see a new nail design trending (hello pick n mix nail art, year of 2021) but some nail designs are always ‘in’, regardless of the month, season, or year. Here’s our pick of nail styles that you can count…
The top 10 nail trends you need this summer
Dig your nails into this summer’s hottest trends! We’ve rounded up the top 10 trends you need to jump on to ASAP! 1. Swirl nails Everyone has seen this trend on Instagram! Its versatility in pattern, colour and style mean it is a timeless classic making the perfect fun addition…
5 weird & wonderful nail trends of the 2010’s
Remember the ‘Tens? The decade of 2010 to 2020, where Lady Gaga wore that meat dress, Gangnam Style became a global hit, Prince William and Kate Middleton tied the knot and the Harry Potter films came to an end (sob). In the world of nails however, there were some truly…
The 10 top nail trends for spring/summer 2021
Lead nails by Sarah Vernon, Pure Nails brand ambassador & educator Tina Bell, head of education & support at Pure Nails, shares her views on the key nail trends for spring/summer 2021… After the perils of then pandemic, we are all longing for some amazing nails and a good pamper…
Want to know the most & least popular nail designs on Instagram? Top 5 designs & colours revealed…
With nail salons now open in England & Wales, Scratch takes a look at the latest poll undertaken by OnBuy Body Care to find out the most popular nail colours, designs and trends on Instagram for the spring of 2021. The most popular nail design trends of 2021 revealed… Nail…
#NowTrending: Aurora nail art by Charlotte Clements
Scratch chats to Charlotte Clements of Nails and Beauty by Charlotte about her future goals and how she created this striking aurora nail design. I have worked in the beauty industry since 2006. During my time in the industry, I have worked as a beauty therapist on a cruise ship,…
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