ELEMIS partners with Macdonald Hotels & Resorts
Macdonald Hotels & Resorts and Elemis have signed a three-year new brand partnership, which will see the two companies to work together on a variety of aspects. With 21 spa hotels nationwide, all spa staff at Macdonald Hotels & Resorts will undergo training from both companies to deliver an enhanced guest…
SALON IN THE SPOTLIGHT: D’s Nail Parlour, Leek, Stoke-on-Trent
Located in historic Leek, Stoke-on-Trent, D’s Nail Parlour is a charming addition to bustling market town. Drawing inspiration from its surrounding, the salon’s décor is harmony with its building’s heritage. “The building was built in 1515 and retains many original features,” reveals owner, Donna Billings. Cosy with its warming wood…
#TRENDINGTUESDAY Diana Pajeva, Diana’s Nail Art
We want to see the designs trending at your nail desks! Diana Pajeva, of Diana’s Nail Art, revealed that reds are increasing in popularity as Christmas draws ever-closer. “With the upcoming holiday season, red is becoming more and more popular among my clients. The colour red adds some brightness and pops…
LECENTÉ announces Nataliya Al-Ta’ai as lead educator
Sweet Squared educator, Nataliya Al-Ta’ai, has taken on the role of lead educator for nail art brand, Lecenté. Nataliya will be making her debut by creating, organising and facilitating three special training days, alongside Lecenté co-founder, Maria Cientanni, for Lecenté UK and international educators. Nataliya will now be responsible for…
HIGH DEFINITION unveils new marketing hub
High Definition has revealed a new marketing hub that aims to equip its stylists and stockists with promotional assets in an instant. Supporting the professional, the new hub will allow users to market their skill-set and retail offering. The custom-built website offers a range of HD imagery, shareable videos, artwork,…
WHAT I’M WEARING: Emma Atkinson
Emma Atkinson gave her nails some TLC with this glamorous mani, perfectly fitting with the festive season. “I sculpted a thin layer of clear acrylic using NSI Attraction Crystal Clear Powder on all of the nails and pinched. I then created the extended nail bed with NSI Attraction Peach Blush…
COURSE BITES: Salon System Lash Perm, Lash Lift & Lash Tinting Course
Entry Requirements: Suitable for beginners, this course is ideal for those wanted to add Salon System Lashperm and Lashlift treatments to their skill set and service menu. Course details: The course reviews eyelash and brow tinting procedures using colour guides, Lashperm/Lashlift treatment procedures and the lash and tint combined technique. It also looks…
SALON IN THE SPOTLIGHT: Claire’s Cabin Nails & Beauty, Dorset
Calm and cosy, the aim of Claire Parrett’s salon is to create an inviting space for her clients to indulge in. Based from a cabin in her back garden, the salon is the result of Claire’s hard work and ambition for a career in the beauty industry. “My cabin has…
#TRENDINGTUESDAY Emma Clark, Emma Louise Nails & Beauty
We want to see the designs trending at your nail desks! Emma Clark, of Emma Louise Nails, Makeup & Beauty, revealed that autumnal floral designs has been popular with her clients recently – matching high street fashion trends. “This design has been very popular this autumn as floral patterns are huge…
WHAT I’M WEARING: Sherrine Jermy, Sherrine’s Sparklies
Sherrine Jermy, of Sherrine’s Sparklies in Mansfield, incorporated the popular cat eye effect into her nail design for an understated glam look. “I sculpted these nails with Milan from Ink London’s Acylink range, mixing in with the brand’s Additions Bonnie. I used Indigo Nail’s Cat Eye Gel Brush in Game Over for…
CRYSTAL NAILS hosts International Educators training event in Madrid
Crystal Nails Spain played host to the eighth annual Crystal Nails International Educators training event in Madrid. Overseen by Crystal Nails elite international master educators, Gabriella Kovács and Agnes Sebestyén, it was the biggest event to date with representatives from the UK, Spain, Italy, Germany, Finland and the Netherlands. The…
COURSE BITES: Harmony 101 Reflections Acrylic Design Course
Course Details: This is a one day training class for experienced acrylic users to gain Harmony Reflections 3D acrylic design application skills. On the class, attendees will cover colour theory and the advanced application techniques required to create the beautiful Reflections 3D acrylic designs produced by Harmony Deans of Education. Learners will also…
TOP TIPS: Embracing video content for your business marketing
Bring a little movie magic to your marketing with video content to catch the eyes of clients and fellow pros. After all, with social media at the touch of a button – it’s vital to grab attention and see how it can benefit your business through moving content. “I think…
SALON IN THE SPOTLIGHT: Enhanced by Hannah, Tipton
“Life is for living,” Hannah Bell states, “Grasp what makes you happy.” Living by those wise words, Hannah is living out her ambition with the recent opening of her salon. Having been diagnosed with breast cancer a few years ago, Hannah had to overcome some personal challenges. “This a new…
How to prolong nail polish wear
Salon owner, educator, former Scratch columnist and award-winning nail stylist, Katie Barnes, assesses the demand for traditional lacquer – and how to make the most of a nail polish service… With the popularity of gel polish, traditional polish may be viewed as outdated by many techs, so is there still a call for it? Client preference,…
