#NowTrending: Aurora nail art by Charlotte Clements
Scratch chats to Charlotte Clements of Nails and Beauty by Charlotte about her future goals and how she created this striking aurora nail design. I have worked in the beauty industry since 2006. During my time in the industry, I have worked as a beauty therapist on a cruise ship,…
How to treat a pregnant client in the nail salon
Pregnant pampering can be a welcome treat for a tired mum-to-be. For pregnant clients, changes often need to be made to comply with their needs and safety when being treated, whilst making their time in the salon as comfortable as possible. Here, we share some considerations you can make for…
NAIL TECH TALK: Pamela Lipska of Nail Addiction Trd
Scratch chats to Pamela Lipska of Nail Addiction Trd about the Norwegian nail industry and her love for detailed nail art. The thing that got me hooked about nails in the beginning was the idea of creating my own company. I wanted to make things that were a little bit…
How to clean your salon towels
Abbas Vawda, managing director at Majestic Towels shares his advice for caring and cleaning your towels… “For a busy business that requires daily laundering, it is advisable to opt for a middle weight towel (around 500gsm). These will be very durable, giving reduced washing and drying times, thus making them…
How to care for a pregnant nail technician
Carrying a baby can be both the most beautiful, yet tiring period of a woman’s life. If you’re a salon manager with a pregnant employee or you’re expecting a child yourself, help aid your daily work life with top tips for keeping as comfortable as possible… Points to consider: Posture…
Salon Style – interior ideas for spa & salon spaces
Expert, Haz Dean speaks salon & spa styling Being passionate about doing what I love is my drive to achieving more! I’m an interior designer who is in love with colours, functional design, playing with patterns, textures and creating a human space that can be at the service of human…
Salon in the Spotlight: Hannah Taylor Beauty and Make Up, Kidderminster
“The salon now couldn’t be more different to its previous life as a derelict pub,” smiles owner, Hannah Taylor. “I use to pass the premises and daydream about its potential. “At the time the lease far surpassed my budget. Months passed and during this time the building had been split…
#NowTrending: Gold leaf nails by Lindsey Cunningham
Scratch chats to Lindsey Cunningham of Lindsey’s Beauty Lounge about her journey into the nail industry and how she created this gorgeous gold leaf nail design… After working in an office when I finished university, I soon realised it wasn’t for me. I trained in beauty therapy part-time while working…
Why you should have a client loyalty scheme
Do you have a loyalty programme in place? Alice Kirby, director at Lockhart Meyer Salon Marketing, shares her top tips… Why should nail & beauty businesses introduce a loyalty schemes? An effective loyalty scheme can help increase both your retention rates and how long your clients ultimately stay with you.…
Behind The Brand: Meet the founder of NaileDecal
After training with OPI, running her own salon for 6 years and being an OPI Educator, Loretta Walker decided to create her own product range in December 2020 called NaileDecal. NaileDecal offers waterslide nail art decals. There are various designs available with new designs being produced each month and collections…
NAIL TECH TALK: Skye Groves of Hallowed Be Thy Nails
Scratch chats to Skye Groves of Hallowed Be Thy Nails about her industry admirations and searching for nail art inspiration. What is it about nails that has you hooked? The possibilities really are endless when it comes to nail art, and that’s what makes working in this industry so refreshing!…
9 top tips for nailing Instagram
Maddie Regan, Scratch columnist & top tech at 81 Rose Garden, share her top tips to up your Instagram game… As business owners or nail professionals, the majority of us are marketing our salons on social media. So, we are all striving for bigger and better results. Social media is a great way…
30 days-30 nails: expert art education thru’ April
It’s back, after the success and amazing results from the students of the first 30 nails challenge back in November, Sam Biddle called more of her nails friends and invited them to join the next course. ’30 nails in 30 days’ is an online course, which launches with the first…
How to wax pregnant clients
Salon System waxing expert & owner of Waxing Specialist Salon and Academy, Marta Zaczkowska, shares her advice on waxing pregnant clients… Pregnancy is an exciting time. Women are going through lots of changes, both physically and emotionally. Over nine months, their hormone levels are constantly changing, which can cause some…
Salon in the Spotlight: Townhouse, London
With two locations in the heart of London, Townhouse Nail Salon has become a go-to destination for nail appointments thanks to its chic setup. Awarded with a Scratch Stars Awards 2020/21 finalist status in the Nail Salon of the Year category for its flagship Great Portland Street location, the salon…
