5 ways to increase your success as a nail pro in 2024
Stepping into 2024 provides a chance to evaluate your business to support your career growth. From goals to finances, marketing and competition hopes, Scratch explores how nail technicians can plan and prepare for the year ahead… 1. Reflect on your business & set new goals Before getting caught up in…
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Looking for a solution to micro-management? Check out Valerie Delforge’s book
Valerie Delforge, founder of international beauty business strategist consultancy, The Delforge Group, has launched book, I’d Rather Do It Myself – from Micro-Management to Leadership. Exploring the concept of micro-management from its definition to causes and consequences, I’d Rather Do It Myself – from Micro-Management to Leadership seeks to provide…
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Liz McKeon launches international coaching programme to support salon success
Business expert & International Business School founder, Liz McKeon, has launched The Successful Salon Formula: a programme that helps salon owners achieve their goals. It comprises Liz’s ‘3G method’, a five-step method where ‘greatness’ is learned on how to excel as a boss, elevate the client experience and generate sales.…
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Threads: Is it here to stay?
Meta CEO, Mark Zuckerberg, reported over five million sign-ups to Threads in the first four hours of its launch. Scratch explores whether the social media platform is here to stay & its benefits for nail pros… On 5 July, microblogging platform, Threads, made its presence known in the social…
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How to successfully edit your nail photos
In a previous blog, I shared 5 top tips on improving your nail photos. In this post, I am going to share more about editing your nail photos. Editing images these days, including nail images is a controversial topic. Your nail images should show the quality and truth of your…
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Silent walkers: Penny Etheridge on using salon software to prevent them & build lasting client relationships
With 91% of clients not complaining after a negative experience in the salon, instead opting to not return, becoming “silent walkers”, Penny Etheridge of Penny Etheridge Creative Business Consultancy discusses how salon software can be utilised to prevent this. “Using your software system to its full potential lets you have the…
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Elevate your management & leadership skills with Liz McKeon’s Management Training Programme
Beauty business expert and founder of the International Salon Business School, Liz McKeon, has announced the return of her Management Training Programme: Elevate Your Management and Leadership Skills, taking place in August 2023. Providing attendees with practical and easy-to-implement, business strategies and people management communication skills, the course covers a…
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Want to double retail sales in the salon? Check out Liz McKeon’s 2023 Staff Training Programme
Salon expert and business coach, Liz McKeon, has launched her 2023 Staff Training Programme, How to Double Your Retail Sales, Rebookings and Referrals Within 30 Days. Noting the importance of retail sales in the salon as a source of income after gaining 70% of her salon’s turnover from retail and…
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How to attract men into the salon for manicures
The nail industry is dominated by female clients, but do you do enough to attract and welcome the growing male market? From mechanics, hairdressers and grooms to fathers of the bride and office workers, the male nail salon clientele is expanding. This seems to have been made more publicly accepted…
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Celebrity manicurist, Julie Kandalec, to offer Nailpreneur business course scholarship
Celebrity manicurist, Julie Kandalec, has announced an addition to Julie K Nail Academy, The Maya Nailpreneur Scholarship. The annual scholarship will be awarded to one student a year, to participate in Julie’s exclusive eight-week Nailpreneur online business course. The scholarship is intended to support students who are interested in growing…
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